PRESS RELEASE

 HAT SESTRIERE ADVENTOURFEST 2025

7th edition 28 – 29 June

After Bobbio, Pedavena and Ponte di Legno
in Sestriere the last appointment with the HAT Adventourfest 2025

Record edition with over 2.500 tests in the two days and
extraordinary public turnout estimated at 10.000 people

16 motorcycle manufacturers were present with 162 motorcycles on test

In 'HAT VILLAGE about twenty stands with partners of HAT SERIES and other leading companies

All 'HAT BOOT CAMP: riders Joao Pedrero, Cesare Zacchetti, Nicola Dutto, and Tiziano Internò, and Mario Bellavia's new presentation on off-road athletic training.

Milan, June 30 2025
The Piedmont stage of the HAT Adventourfest 2025 confirms itself as the magical place for off-road tourism, the unmissable event for enthusiasts.
Thanks to two days of clear skies and exceptional weather compared to the extraordinary heat of recent days, thousands of people came to Sestriere to enjoy a day outdoors, see and test the year's new motorcycles, get up close and personal with the hottest adventure accessories and clothing, receive information directly from company experts, hear stories of travels around the world, and take a selfie with some of the most entertaining Dakar riders in the world. All along the 500 meters from the Adventure Strip ofHAT Village which offered an impressive view.
The splendid weather conditions and the presence of well 16 motorcycle companies with over 160 motorcycles during the tests they favoured an exceptional turnout of public, estimated at approximately 10.000 attendance, which led to far exceeding the 2024 result of 2.000 tests over the weekend. The final number of recorded tests were 2.545, an absolute record for an event HAT Adventourfest (+30% compared to last year), an important number that projects the world HAT SERIES towards new dimensions. All achieved under full control by the great organizational machine of OVER2000RIDERS, made up of almost thirty people, who perfectly managed all the aspects, even the complicated ones, of such an important event with such an impact on the territory.
For its part, the city of Sestriere, starting with its mayor Gianni Poncet, responded like never before to the arrival of so many people, adopting theHAT Adventourfest as an event that has become unmissable and a great opening to the world of motorcyclists.

THEHAT village
As always, the heart of the event was theHAT VILLAGE, located on the long straight of Piazzale Kandahar, framed by the picturesque peak of Banchetta di Sestriere. It's worth mentioning the motorcycle manufacturers present with their fleets on test: YAMAHA, HONDA, BMW, DUCATI, TRIUMPH, APRILIA, HARLEY DAVIDSON, MV AGUSTA, MOTO GUZZI, MOTO MORINI, MOTORGREEN, KOVE, VOGE, CFMOTO, QJ MOTOR and ZONTESAn impressive lineup of companies, with over 160 motorcycles on test.
To animate theHAT Village also hosts around twenty other leading companies with their products related to the world of touring motorcycling. Among them, first and foremost, the circuit's partners HAT SERIES, SHAD, MOTOREX, HUGEROCK, DUNLOP, MYTECH, MBE and ENDURISTAN.
Of absolute importance is the presence of clothing and accessories companies with GIVI, CLOVER, ACERBIS, ALPINESTARS, FORMA, MOSKO MOTO, CST, DIMSPORT, SW MOTECH, SPARK, BOANO MOTO and ZARD.
In total at theHAT Village have counted themselves 35 between stands and hospitality.

All 'HAT BOOT CAMP, the space dedicated to the world of adventure and its protagonists, has seen the passing of famous rally drivers such as Joao Pedrero, Cesare Zacchetti, Nicola Dutto and Tiziano Internò. The motorcyclists were also present with their testimonies Miriam Orlandi and Gerry Echeto, and directly connected from South America the couple Motochef Paolo/Arianna. Finally, the novelty of the intervention is noteworthy Mario Bellavia, A physical trainer in the off-road motorcycle world, it's interesting to hear his advice for those who want to improve their physical and mental performance.

Finally, as per tradition OVER2000RIDERS has organized its events for over thirty participants tour to discover the landscapes and beauty of the Alta Val di Susa, the tours of By Motorbike Beyond the Clouds, with some off-traitsroad authorized only on this occasion, and the HAT RoadA paved-only route for those who don't want to go off-road. A unique opportunity to ride your own motorcycle along wonderful roads, reaching breathtaking locations and views.

The next dates of the circuit HAT SERIES 2025 are
HAT SANREMO SESTRIERE 5-7 September
HAT LEGEND 3-5 October

For more info
Nicola Poggio | +39 335.7417980 | info@hatventure.it