PRESS RELEASE

HAT SESTRIERE ADVENTOURFEST 2026

8th edition 27 – 28 June

After Bobbio, Mugello and Pedavena, a season ended in Sestriere HAT Adventourfest  very successful 

An all-time record over the weekend with over 3000 testrides registered and an estimated attendance of around 10.000 people

In 'HAT VILLAGE will feature 19 motorcycle manufacturers with 190 demo bikes available for free testing, as well as around twenty other stands from leading companies in the sector.

With In Moto Oltre le Nuvole, guided group tours on the dirt roads of the Olympic Mountains

Milan, June 29 2026

Sestriere is the magical place of off-road tourism, the cradle of adventuretouring, for over 15 years the destination of the legendary HAT Sanremo Sestriere, the epicenter of an exceptional network of dirt roads accessible to motorized vehicles, including the iconic Strada dell'Assietta. But it's also where the formula was born. HAT Adventourfest, the meeting point between companies and the public, a real playground for motorcycle adventure enthusiasts.

This 8th edition in Sestriere has consecrated the perfect synergy between this ideal location for developing high quality and impact motorcycle events with the formula HAT Adventourfest of free testride, which finds its best expression in this location.

Over the weekend, a huge crowd flocked to Colle, thanks in part to two sunny days and temperatures tempered by the mountain's altitude. This year's participation numbers were once again record-breaking, with over 3.000 registered testrides (precisely 3.078) from the 19 motorcycle manufacturers present, and thanks to the exceptional fleet of 190 motorcycles on testAll data never seen before, confirming the health of the adventure motorcycle world. Seven test routes for motorcycles, with an average length of about 15 km, including some with an off-road section.road light, for a complete test lasting about 30 minutes each. 

This magnificent weekend saw the Olympic venue swarmed by motorcycle enthusiasts, confirming its status as an essential destination for motorized two-wheelers.

As always, the heart of the event was theHAT VILLAGE, located in the central Piazzale Kandahar, where on Saturday and Sunday, with free entry, YAMAHA, HONDA, BMW, DUCATI, TRIUMPH, APRILIA, HARLEY DAVIDSON, KAWASAKI, MV AGUSTA, MOTO GUZZI, KTM, MOTO MORINI, MONDIAL, HERO, BSA, VOGE, CFMOTO, QJ MOTOR and ZONTES have given life to their test rides open to the public.

To animate theHAT Village, around twenty other leading companies in the adventure sector have also taken care of it with their products related to the world of touring motorcycling. Among them, first and foremost the Partners of the circuit HAT SERIES, SHAD, DUNLOP, MYTECH, MBE, ENDURISTAN and the new entry QD EXHAUST.

Of absolute importance is the presence of clothing and accessories companies with CLOVER, GIVI, MOSKO MOTO, WHEEL UP, DIMSPORT, IN&MOTION, BRIDGESTONE, SW MOTECH, SIX2, RTECH, LS2 and MOTO UPGRADE. 

In total in oneHAT The Village was sold out, with a highly emotional visual impact, and there were around forty stands and hospitality areas.

In 'HAT Boot Camp, the space dedicated to the world of adventure, its protagonists, stories, companies and their products, hosted various guests such as the exceptional Spanish Dakar pilot Joan Pedrero, the motorcycle traveler "chef" Paolo Secomandi and the very friendly and popular Francesca D'Alonzo, aka The Velvet Snake.

As tradition OVER2000RIDERS the well-known In Moto Oltre le Nuvole tours took place, the tour adventtouring to discover the landscapes and beauty of the Alta Val di Susa.

Making base and starting from theHAT Village in Sestriere, guided groups of a dozen motorcycles on routes of about 150 km on Friday and Saturday, passing by iconic locations in the area such as Sagna Longa, Colle Bercia, Col Basset, Punta Colomion, the Galleria dei Saraceni, Fort Pramand, and more.

The next dates of the circuit HAT SERIES 2026 are:

• HAT LEGEND 11-12 July
• HAT SANREMO SESTRIERE 4-6 September

La HAT SERIES It is told on FB and IN (@hatseries, @hatadventourfest).
Official HASHTAGS: #hatseries #hatadventfest #hatadventtoureng #hatexperience
For more info:
Nicola Poggio | +39 335.7417980 | info@hatventure.it